Achieve 25% increase in organic traffic in 6 months
Product: Bakery: Chocolate, Cakes & seasonal desserts.
Industry – Ecommerce
Platform - Shopify
Service – SEO
Campaign Brief
A chocolate shop based in Saudi Arabia, specializing in high-quality chocolates and unique chocolate-
covered treats, particularly fresh fruit like strawberries. Their offerings include gift boxes, cakes, and
artistic chocolate presentations, aimed at various occasions like graduations and birthdays. The brand
emphasizes fresh, seasonal desserts and handcrafts all items in-store.
Campaign Objectives:
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Increase Organic Traffic: Achieve a 25% increase in organic traffic within the next 6 months.
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Improve Search Engine Rankings: Aim to rank on the first page of Google for primary target keywords.
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Increase Conversions: Aim to increase conversions.
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Optimize for Local SEO: Optimizing for local search terms (Google My Business, local listings) to drive more targeted traffic.
Solutions
To start SEO for this Shopify store, conduct thorough keyword research to target product-specific terms. Optimize product pages by including keywords in titles, descriptions, alt text, and meta tags. Improve site structure with clear categories and internal linking. Ensure the store is mobile-friendly and fast-loading for better user experience. Utilize content marketing, such as blogging and product guides, to attract traffic. Build backlinks through outreach, guest posting, and social sharing. Use SEO-friendly apps like SEO Manager or Plug In SEO to streamline efforts. Track performance with Google Search Console, Google Analytics, and Shopify’s built-in analytics tools.
The Results
The SEO strategies implemented for store yielded exceptional results.
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Most of the targeted keywords now rank on the first page of Google.
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Total clicks to the website increased to 9.4K & impressions 299K
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Organic traffic improved by 28%.
